You could be missing out or losing traffic due to missing key elements in your website. Your website may also fail to reach its full potential because of lack of vital elements that may be affecting your conversion rates. Well, we have put together a list of three fundamental things your website may be missing to help you get the most out of your site.
1. Mobile Friendly Design
It goes without saying that mobile and computer usage is on the rise. Every other person seems to be using their smartphone these days to surf the internet, and you should take advantage of this. Phones are not for making calls alone anymore- people use them to buy things online, stay connected with their loved ones and friends, and show off pictures of their critical moments in life.
That’s why you need to have a mechanism that accommodates mobile phone users on your site. In fact, search engines such as Google have begun using this as one of their ranking factors along with speeds and content. Now, what this means is that if your website lacks a mobile-friendly design, then you may be forced out of search engines top rankings.
So, if your website visitors have to pinch and zoom so as to read content in your site, then your site may be downgraded. We highly recommend that your website to either run a mobile alternative or responsive design developed with a great viewing experience that caters for all device, all while keeping your website structure intact.
2. Social Media Integration
Virtually everyone these days is active on a social media platform. It is therefore important to connect directly with your potential customers on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Hold social media campaigns and make sure they are linked from your website so that your customers can connect with you. If you have not setup your social media accounts, you can talk to experts to have that done for you.
3. Call to Action Buttons
Besides providing a potential for leads, CTA’s are key when it comes to increasing conversion rates. Call to action will help you reach your goals such as getting subscribers or contact information in exchange for some offers such as an eBook or any valuable offer. This gives you an opportunity to connect with these subscribers in future. Failure to have call-to-action buttons in the right places can cost you a lot of traffic as you will be leaving your reader confused on where to go or what to do next.